COACH

Assignment 1

In the first assignment, we describe what Coach is as a brand & what she aspires to stand for. Also, we compared Coach against two of her competitors and highlighted her unique points.  We made use of the Customer-Based Brand Equity (CBBE) pyramid to reiterate the salience and meaning of the brand, establishing the benefits and values Coach wants to communicate.

  

               About Coach                 Brand Positioning           Brand Meaning

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