COACH
#54 (no title)
The Team
Assignment 1
About Coach
The Heritage
Global Business Strategy
Strategy in Singapore
Brand Positioning
Competitors Analysis
Points of Difference
Points of Parity
Brand Knowledge
Word Association
CBBE Pyramid
Assignment 2: Part 1
Assignment 2: Part 2
General Findings
Perceptions of Coach
Perceptions of Coach vs its Competitors
Segment Analysis
Assignment 3
Assignment 4
Tactical Gaps
Strategic Gaps
Assignment 5
Global Perspective
Coach Brand Strategies
Coach Brand Story Video
Coach Brand Experience
Coach Singapore E-Store
Coach for Men
Digital Platforms
New Brand Valuation
Additional Research
Qualitative Research
Free Association
Brand Personality and Values
Projective Techniques
Laddering
Our Coach Brand Experience
Coach in Singapore
Feedback
Assignment 3
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